Once upon a time, in a land far far away, there were a King and Queen who liked to play games and pretend they were someone else. They would dress up like other people and have parties or dances. All of their friends would come from miles around to join in the fun and everyone would laugh and sing until they collapsed from too much excitement. As time went on, the Queen thought it would be more fun if everyone in the land could be this happy, not just their friends. And so they gathered all their different outfits, from Fairy Tales to Nursery Rhymes, from Dr Suess to Disney classics, ALL of their favourites were included, and they put them all into a magical shop where not only their old friends but new friends too could come and have fun. And they all lived happily ever after.